Antonia Tritthart_________________
The agency came highly recommended, and the positioning workshop was great. But then two months passed and now you are not really sure if anything changed.
The new layouts look... ok. You don't love them but you don't hate them either. Honestly, this stuff looks all the same to you. And you have no clue how to decide which redesign to move forward with.
You built a brand. You have a brand book. You have a corporate design manual.(...somewhere) What else could there be?
Sure, everyone loves these cool Nike ads. But you're running a tech business targeting B2B, and thats different.
Right?
Your CMO is great. You really like her. There's just a lot happening right now. It would be great if she had someone to go to for guidance.
Your marketing is so legally restricted when it comes to advertising that there's really not much anyone can do. Or is there?